Harley-Davidson Core

Harley-Davidson’s Core campaign is about letting Harley’s best qualities shine. We took some of the classic and popular bikes and let them do the talking out in the open road. A couple of subtle jabs here and there at competitors, all in good fun.

In addition, we let people know that all Harley’s come equipped with custom Boom Audio sound systems in a distinct series of print ads.

Print/OOH

Harley-Davidson Core: Tattooed

Harley-Davidson Core: Imitations

Harley-Davidson Boom! Print Campaign

Harley Davidson Boom! Print Campaign

Harley Davidson Boom! Print Campaign