Nike Lebron IV

This guerrilla campaign commemorated the release of Lebron’s fourth sneaker. A series of posters were created and placed around Chicago, NYC, and LA streets as well as Foot Locker, Champ Sports, and Sports Authority.

In addition, a special goodie bag was designed for guests at exclusive Nike parties which included a t-shirt, a booklet on the sneaker tech, and the posters.

Print/OOH
Art Director