Miller Lite Duality
We acquired the Miller Lite Latino social account in 2012 when it was a mere start-up. After crafting a voice and a vision we turned it into a platform for a community of bi-cultural people who like to drink beer and speak in two languages. The success of the Facebook page brought us the digital account for Miller Lite Latino in whole.
This video is a tribute to the duality of our followers, and more importantly the Hispanic-American people.
The sizzle video that captained our creative strategy, making way for our visual approach and our voice.
One thing led to another.
A small glimpse of how we communicate with our fans.