Don't Mess With Miller Time

Miller Lite Latino partnered with Danny Trejo to introduce the Don’t Mess With Miller Time campaign which focused on the distractions guys faced when trying to have a good time. This social play had one goal, grow this page, and grow the page we did. Through several tactics, like Trejo look-a-like contests, we pumped up the volume of organic engagers and followers.

Lead Creative
Social/Digital

A snapshot of the campaign from teaser, to reveal, to look-a-like contest.

The reveal of The Protector of Miller Time