Samsung Bixby

Bixby, Samsung’s personal voice assistant, needed to show consumers its smart functionality and we needed to come up with different ways to do that in 2 weeks.
A small budget and little time presented some obvious challenges, however, establishing tight work sessions with clients in South Korea and NYC was key.

With script and story board updates happening on an overcrowded BART ride to SFO, this project was hot from the start. Despite that, the team kept its cool and simply had fun. The result was a :60 intro spot with 5 :30 explainer videos in diorama-esque format that break down different scenarios from professional to personal cases.

Creative Director
Digital Video