Samsung SmartThings

This was an exercise in understanding technology and the interconnectivity of Samsung’s Multi-Device Ecosystem. How does a fridge interact with a vacuum cleaner? How can you leave on a trip and trust that your home will automate and care for itself? We break it down through simple scenarios that focus on everyday moments we can all relate to.

These spots brought Samsung’s portfolio of products to the forefront by showing how they all connect to one another, making life a little easier to handle.

Creative Director
2018
Broadcast/Social Video